We are more than a floral designer here at Urban Marigold. We know just how important it is to find vendors for your event that match your personality and your needs. The florals are no exception. That is why we are sure to make our style and values clear from the moment you find us on social media, read a blog, and chat with our team. I (Jen), owner of Urban Marigold worked alongside my mentor, Janelle from Lavenders Floral, to customize a photo shoot to display my brand. Janelle was already planning a masterclass editorial and I was in the market for some new brand photos. So, this styled shoot was born!
Keep reading for some unique floral inspiration and all of the details about my creative and modern floral studio, your floral teammate – Urban Marigold!
We approached this shoot a bit differently than we otherwise would as a team. This shoot needed to display our core as a brand. As a business owner, I considered the items I would need for marketing materials and my website. This was also an editorial masterclass at the end of the day so we needed to provide content to support this educational portion. The florals are bold yet soft and tell an emotional story. Since the majority of our business surrounds weddings, we also focused on highlighting elements from those events.
You will see a colorful palette within this blog! The Urban Marigold team loves punchy colors and creative design. For the colors in the shoot, I wanted to focus on softer tones without sacrificing the fun of vibrant tones. We utilized exciting colors in a fresh and modern approach.
We love creating fine art from florals in an approachable manner! I had so much fun conceptualizing and creating the bouquets for this shoot. You will see a focus on shape, texture, and color that considers the attire these bouquets will be complimenting. Then, I created an intimate tablescape design embellished with my floral pieces. Urban Marigold has a clear voice but can easily move through different style preferences.
It was a joy to purposefully display this for viewers like you to see! Having a floral teammate like Urban Marigold means that you click with them personally and have full confidence they can take your floral dreams north.
This brand shoot needed another important element. I wanted to introduce myself! As you know, I am Jen, the owner of Urban Marigold and the lead floral designer. I am normally behind the scenes when it comes to my floral work but stepped in front of the camera for this day. From posing with the tablescape, picking up a bouquet, to showing off my floral work in action, it was a blast to capture these photos.
Find the vendors apart of this masterclass and brand photo shoot on Instagram:
Creative Direction & Educator @lavendersflowers
Student Florist @urbanmarigold
Ribbon & Textiles @tonoandco
Hair & Makeup @kcwitkamp
Paper goods @papelnco
Tabletop rentals @borrowedblu
Styling mat @chasingstone
Urban Marigold is a floral design studio obsessed with color, impact, and modern style that embodies you.